Design with delicious intent.™

Bar Americain Branding

Bar Americain branding

Bobby Flay’s Bar Americain is an exercise in Art Deco styles made contemporary. With typography and colors that stay true to the Art Deco movement, the bar’s brand identity quaintly makes contemporary moves like over enlarging the typography to make it more suggestive. The brand identity package features simple lines and grids that create a buttoned up look for the bar. Great work by Pentagram.

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Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

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