Design with delicious intent.™

Designing a creative Outpost

I have always respected the work of Foundry Collective. They certainly have a way of interpreting a restaurant’s true brand by creating new, approachable experiences. Outpost Tavern’s identity features their attention to detail and unique touch.

The team leverages the “O” form in a custom typeface that portrays the old-western style without being overdone, or cliche. This type turned mark it easily recognizable as it extends the brand’s identity throughout multiple touch points.

Old woodcut style illustrations and distressed treatments on type and graphic add that rustic touch one would expect from the concept’s offering. The use of old fashioned, classic ledger lines and treatments further roots the brand in the old west.

Interiors and exteriors designed by Coeval Studio.

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Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

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