Harvey’s at Union Square Restaurant Branding

Tad Carpenter has a unique, distinct style when it comes to design and illustrator. It’s a style that works. Pulling from classic design treatments and melding with more modern, clean illustrations makes Harvey’s a superb transitional style brand. A lot of restaurants are opting for a style I’ve starting calling “transitional” because it rides the middle area between the old and the new. The old brings with it the traditional understanding of what a restaurant should be and the new tells the story of a fresh way of doing things. Believe it or not, it’s the perfect way to deliver on that age-old client direction of “i want it black, but also white.” And those colors are exactly what signify the Harvey’s at Union Station brand. Great job Tad and team. Keep up the great work.














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