Going Donuts Branding – American meets Nordic design

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The brand identity for Going DoNuts, a donut shop in Herning Denmark, features enlarged typography with witty quips as the driver for the brand’s look. Combined with semi-American colors and simple layouts, the donut shop’s branding is modern, but fun. The application across the many touch points gets a little redundant, but it still holds strong as an Americanized version of Nordic design. Designed by FarmGroup.

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