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Natural Born Juicers Food Truck Branding

Natural Born Juicers Food Truck Branding

Natural Born Juicers Food Truck Branding & Design

Isaac of CODO Design sent over some new work his studio pumped out. Natural Born Juicers is a granola-lover/healthnuts dream gone rogue. The look is of a nonchalant sociopathic cool guy who’s been to battle with some serious veggies. A few bucks were intelligently saved by using the texture and rawness of the truck’s metal, instead of fully wrapping the entire vehicle.  This let the design team focus on keeping things simpler so it’s not visually cacophonous. Here’s what the team at CODO said about the project:

Natural Born Juicers’ branding and art direction stem from pulpy Tarantino movies and violent dime novels—a fun departure from the standard greenwashed juice joints. The truck was a great canvas to showcase some of these elements (fruit spatters, skull and crossbones, etc.)

Design Credit: CODO Design / http://cododesign.com
Vendor Credit: Civic Media / http://indygo.net

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Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

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