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What’s really working for me on this restaurant’s brand identity design is the color choices. The layouts and typography are great, but the color choices are awesome. Instead of falling into the cliché red, green and white that define every pizza shop from Atlanta to Alaska, Dimitris Kostinis chose variations in those hues that make it pop without losing the Italian heritage. It’s truly a new vibe for an old-world cuisine.

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RVB de base

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