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Molly Moon’s ice cream truck branding

Molly Moon’s ice cream truck branding

Molly Moon's ice cream food truck branding by Urban Influence

Molly Moon’s ice cream covers the bases on excellent brand identity design. From the truck’s wrap design to the ice cream packaging, the brand is cool, fun and looks quite tasty. The brand even extended it’s visual language into product extensions like custom made lip balm and a pretty awesome gift card kit. Finally, they push their brand’s roots through a whimsical map designed to show where they source their ingredients. Pretty awesome stuff from Urban Influence (They also designed The New Sheriden Hotel and The Frontier Room)

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Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

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