Share Post:

Share on facebook
Share on linkedin
Share on twitter
Share on pinterest
Share on email

The brand for Somato Cafe is defined by a custom-made flagship typeface reminiscent of old style japanese inking. The packaging kit follows suit on the historical cafe’s brand with nostalgic style graphic treatments including stamping and woodtype printing techniques.

This is the full story:

Following World War II, Gregory Clark invested his service earnings into a modest storefront on Chicago’s Division Street. Influenced by post-war travels in Spain, he intended to bring an upscale bistro to the burgeoning neighborhood of Wicker Park.

In 1947, the displaced-persons population saw major rise, and a sympathetic Clark sought to help. He brought all goods production in-house: from bottling to packaging. Jobs were made, prices lowered and goods were gifted to those most in need.

Many of those changes made in 1947 still stand to this day, and with more than sixty years of history in Wicker Park, Somato – a word meaning “the body of” – happily lives up to the name.

Branding: Josh White
Packaging: Gabriela Saravia
Advertising: Brooke Blom
Corporate: Anthony Knipp

098a1989e1b3e603deb7d531b0dcccc9

f83ff325963bc5141359110c86a3a1ba

09576eeae89ac9f5ce7c7fb40b025691

Discuss this Project

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Hello!

Login to comment

Forgot Password?  /  Signup for an account

serving up News, Projects, ideas, tools, inspiration directly to your inbox every week

Why try to remember to check back every week? Get all the greatest bits from Grits & Grids® delivered to your inbox every Monday morning, for FREE.