Roast BBQ restaurant branding

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I’m going to start this off with a request: Stop using Thirsty Script for everything people. It’s a great font that’s unbelievably overused, and it’s losing its effect. With that said, the team at American Design Language/ADL use it excellently for Roast, a BBQ concept in New York.

The identity melds a free flowing feel with nods at classic woodcut type and print treatments. It meshes excellently with the interiors which are an conglomeration of urbanized chic, and barn-style elements. I even love the tone of voice across the pieces. Well done.

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