Design with delicious intent.™

Gawatt Coffee Shop Branding

Gawatt coffee shop branding by Backbone

Gawatt’s brand identity is pushed by hand drawn illustrations and excellent use of typography. The many textures play well to make a rustic feel throughout the interiors, identity and packaging touch points. It creates a steampunk style vibe without being to kitschy or theme-like. Designed by Backbone.

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Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

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