If you haven’t had bubble tea, stop what you’re doing and get your hands on some immediately. It’s awesome. Biju is a bubble tea cafe in London. The goal was to create bubble tea that would appeal to a discerning London audience by using fresh, natural ingredients and putting the emphasis on taste. Brand values were defined around that proposition, and a visual language was created reflecting it perfectly. I especially love the pastel palette that creates a vibrant, fun feel. The graphic language translates excellently into the reality of the interiors and architecture. Excellent work by ico.