Design with delicious intent.™

Biju bubble tea cafe branding

Biju bubble tea cafe branding by ico

If you haven’t had bubble tea, stop what you’re doing and get your hands on some immediately. It’s awesome. Biju is a bubble tea cafe in London. The goal was to create bubble tea that would appeal to a discerning London audience by using fresh, natural ingredients and putting the emphasis on taste. Brand values were defined around that proposition, and a visual language was created reflecting it perfectly. I especially love the pastel palette that creates a vibrant, fun feel. The graphic language translates excellently into the reality of the interiors and architecture. Excellent work by ico.

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Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

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