This bright, colorful brand identity and advertising work for a food supply service in Brazil. The bright lettering pops off dingy backgrounds with a fresh, modern flavor. Marco Rizerio, the designer explains the project in detail:
In Brazil, companies must by law give their low-income employees a basket with basic foods able to sustain their family for a month. What we did was simple. In partnership with the chain of bookstores Livraria da Vila and Cesta Nobre, of the biggest producers of basic food baskets in the country, we encouraged people to donate their books to be included in thousands of basic food baskets delivered to families throughout the territory. An innovative way of taking books that were no longer being read to families who have nothing to read. People donated their books. We included them in basic food baskets.