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I’m not afraid to admit that I’m not a fan of using Helvetica. It’s the go-to for designers who are too lazy to either A. design their own typeface, or B. find a better solution. It’s not that Helvetica is bad, it’s just bland at this point in the type game. With that said, the brand identity for Bellerose uses Helvetica quite nicely. Not only is this typeface used in a smart way, the website for the restaurant is very well done. With attention to details and every page laid out by design, the website is a smooth experience that’s unique to Bellerose. Great work by Thomas Le Corre.


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