This hybrid business takes their product to the streets in a fun foodtruck experience. It pushes the meaty goodness of their sausages and helps build their consumer demand. The identity is a distressed menagerie of typographic treatments that create patterns and unique interest. The package design for the sausages lets the product show through while creatively pushing the brand’s semi-retro feel. What a fun project to experience. Designed by McGarrah Jessee.
Grits & Grids® is a curation and critique of the world’s most remarkable restaurant, beverage, and hospitality branding, advertising, and design projects. Read more about this project »
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