This hybrid business takes their product to the streets in a fun foodtruck experience. It pushes the meaty goodness of their sausages and helps build their consumer demand. The identity is a distressed menagerie of typographic treatments that create patterns and unique interest. The package design for the sausages lets the product show through while creatively pushing the brand’s semi-retro feel. What a fun project to experience. Designed by McGarrah Jessee.