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Smokey Demark’s food packaging & brandi...

Smokey Demark’s food packaging & branding

Smokey Denmark's food truck and food package design by McGarrah Jessee

This hybrid business takes their product to the streets in a fun foodtruck experience. It pushes the meaty goodness of their sausages and helps build their consumer demand. The identity is a distressed menagerie of typographic treatments that create patterns and unique interest. The package design for the sausages lets the product show through while creatively pushing the brand’s semi-retro feel. What a fun project to experience. Designed by McGarrah Jessee.

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Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

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