Design with delicious intent.™

Cafe Che branding

Che restaurant branding and design by Cast Iron Design

I just found the guys from Cast Iron Design today and are super impressed with their work and how they present it. One such project in their portfolio caught my eye: the branding for Che Cafe. The identity for this restaurant uses a color I happen to dig, but it’s not just my personal interests that prompt me to share. Che’s brand identity uses a remarkably memorable llama device in conjunction with simple graphic treatments to round out a look that’s fresh and new for a restaurant. The design team seems to have fun with the mark as they explore patterns and quippy bits of copy. Great stuff.

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Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

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