First, Happy New Year everyone! Second, let’s look at some awesome restaurant brand identity designs. The identity for Hello Tomato was designed by Tandem Create. What’s making this work is the use of black/charcoal as a foundation for the typographic and graphic treatments. It makes everything pop a little more while maintaining a more upscale look and feel. The effect is especially true in the vehicle livery and the packaging design. The rest of the brand identity marries nicely with the other elements to create a hand-crafted vibe without relying on the expected reclaimed wood design accouterments.