Chavez isn’t like other restaurant brand identities. The team at Foda Studio didn’t create just a graphic language, they designed a whole new “alphabet” of glyphs. These glyphs create a statement about the brand and experience. The glyphs represent one of the each of the letters in Chavez. The studio describes the thinking, “Developed in 6 weights, the glyphs create patterns that evoke movement and structure similar to that found in Mesoamerican textiles and pottery. These formal gestures can also be seen in contemporary Mexican folk art.” Checkout the work below and see more images on the Foda Studio site.
