Mariano Fiore, the designer of the brand identity for Cafeteria Lumar, seems to have fun with a number of graphic elements accompanied by large planes of color. The core logo design is a simple, yet strong, typesetting in a style reminiscent of Bodoni. The simplicity sets an open foundation exploring other graphic treatments and elements that help create a language for the brand. One such treatment is the large plane of color as seen in the menu designs. A clean, modern set of icons have been designed to further denote key elements of the brand. Although more modern than the logo design, they fit nicely into the open, airy layouts.