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Dasani® Sparkling water package design

Dasani® Sparkling water package design

Dasani® Sparkling water branding and package design by Moniker in San Francisco, USA

Moniker posted their latest work for Dasani’s line of sparkling water recently. I had to repost it right away. It’s simple, clean and refreshing to the eye. The highly diffused illustrations make use of a beautiful texture seen more and more in the illustration world. This is offset by clean, modern typography creating a lovely visual message. The design team’s approach:

Our strategy sought to elevate and simplify the brand by creating a clean and sophisticated look and feel. We streamlined the entire system including logo, typography, color palette and packaging to enhance shelf impact while maintaining a strong connection to the parent brand.

Designed by Moniker

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Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

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