There may not be anymore more “American” sounding than Chuck’s Steakhouse. And the brand identity for the restaurant doesn’t disappoint. Lead by a beautiful vintage type style that’s reminiscent of classic Westerns, the brand brings a big hoss attitude rooted in that classic wild west vibe. From the interiors through the print touch points the brand is infused with western visuals that ace this look and feel perfectly.

Designed by Glasfurd Walker in British Columbia, Canada
Interior Design by Frank Architecture
Illustration by Ross Murray