Design with delicious intent.™

Di Panna gelato cafe branding

Di Panna gelato italiano cafe dessert branding and design by Luiz Pegoraro in Brasil

I have a vicious sweet tooth. It’s a problem. So when my sweet tooth combines with my love for great design, well… you get posts like this. Di Panna is a gelateria brand based in Brasil. The brand’s visuals convey a sense of flavor, approachability, and semi-chic natural. From the interiors wood textures and neon signage to the packaging, the brand challenges the idea of a dessert shop which usually see more synthetic colors, textures and aesthetics. Di Panna is naturally a better look and feel which speaks to an ever-growing market that’s concerned with origins of their food.

Designed by Luiz Pegoraro


Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

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