Belle’s Hot Chicken restaurant branding

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Nashville-style hot chicken is … well … really hot right now. Belle’s is the latest concept to hit the world – Australia specifically – with a rock star identity and brand design. The brand creates a mix of classic screenprinting feel with fresh twists. Neon elements interact with the space in fun, new ways, and the packaging puts the brand on the map. Quite literally… it’s a map. Finally, the identity is supported by a Charlie Brown-style zigzag pattern that serves as visual anchor for the brilliant typography and touch points.

Designed by Erica Boucher
Website build by Hectare Design
Photos by Foliolio Al Bloom / Jessie Prince

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