Uncle Joe’s burger restaurant branding

Share Post:

Share on facebook
Share on linkedin
Share on twitter
Share on pinterest
Share on email

Uncle Joe’s is a Forinapolis, Brazil based burger brand established in 2011. Built on the passion for “real meat burgers”, the brand has rapidly grown in notoriety since its start. The team at Bradda was tasked with creating a refreshed look and feel that moved them away from a “fast food” look, to one that’s elevated and reminiscent of a cleaner concept.

The core logo is a witty monogram combination mark of  “U” and “J” letterforms. This simple, modern design is disrupted by an aggressive, street-style design aesthetic chock full of unapologetic copy. Typography plays a large role in the brand’s identity with fun takes on product name designs, one-liners, and various other points that help give the brand personality.

Designed by Bradda Design in Florianapolis, Brasil

Hello!

Login to comment

Forgot Password?  /  Signup for an account

serving up News, Projects, ideas, tools, inspiration directly to your inbox every week

Why try to remember to check back every week? Get all the greatest bits from Grits & Grids® delivered to your inbox every Monday morning, for FREE.