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Uncle Joe’s burger restaurant branding

Uncle Joe’s burger restaurant branding

Uncle Joe's better burger fast casual restaurant branding by Bradda in Florianapolis Brasil

Uncle Joe’s is a Forinapolis, Brazil based burger brand established in 2011. Built on the passion for “real meat burgers”, the brand has rapidly grown in notoriety since its start. The team at Bradda was tasked with creating a refreshed look and feel that moved them away from a “fast food” look, to one that’s elevated and reminiscent of a cleaner concept.

The core logo is a witty monogram combination mark of  “U” and “J” letterforms. This simple, modern design is disrupted by an aggressive, street-style design aesthetic chock full of unapologetic copy. Typography plays a large role in the brand’s identity with fun takes on product name designs, one-liners, and various other points that help give the brand personality.

Designed by Bradda Design in Florianapolis, Brasil


Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

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