Masala Zone serves Indian street food in London, but takes great care in making their food and the vibrant ingredients that go into them. The Plant rebranded them and integrated some beautiful, traditional rangoli from flowers and food. Rangoli is a traditional Indian art form, in which patterns are created on the floor in living rooms or courtyards using materials such as colored rice, dry flour, colored sand or flower petals. Owning this kaleidoscope imagery adds a bright, luxe feeling to their brand touchpoints, and gives the brand an overall feminine flair.
Masala Zone Branding and Art Direction by The Plant.