Design with delicious intent.™

Boris Branding & Packaging by Patrick Fleury

Boris Branding & Packaging by Patrick Fleury

Boris is a Karlsburg Canada brand designed specifically to break into the North American beer market. True to their intent, the brand takes inspiration from various political campaigns fueled by independence, freedom, and individualism and distills them into a visual language that’s both powerful and bold. Handwriting body copy, bright red flags, and letterpress typography are all utilized to bring out the inner rebellious revolutionary in their consumer base. Stencil-like graffiti art as supporting brand elements further reinforces the “invasion of the underdog” tone of Boris.

Boris Branding & Packaging by Patrick Fleury.

Chia-Yu is a senior designer with an illustration problem he tries not to confront or talk about at Vigor, a restaurant & beverage branding & marketing agency. His love of strange design quirks, sci-fi creature designs, exotic foods, Asian whiskeys, and dry humor makes him equal parts weird and surprisingly adept at navigating client requests. He writes here occasionally to please his boss(es).



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