Boris is a Karlsburg Canada brand designed specifically to break into the North American beer market. True to their intent, the brand takes inspiration from various political campaigns fueled by independence, freedom, and individualism and distills them into a visual language that’s both powerful and bold. Handwriting body copy, bright red flags, and letterpress typography are all utilized to bring out the inner rebellious revolutionary in their consumer base. Stencil-like graffiti art as supporting brand elements further reinforces the “invasion of the underdog” tone of Boris.
Boris Branding & Packaging by Patrick Fleury.