Boris Branding & Packaging by Patrick Fleury

Boris is a Karlsburg Canada brand designed specifically to break into the North American beer market. True to their intent, the brand takes inspiration from various political campaigns fueled by independence, freedom, and individualism and distills them into a visual language that’s both powerful and bold. Handwriting body copy, bright red flags, and letterpress typography are all utilized to bring out the inner rebellious revolutionary in their consumer base. Stencil-like graffiti art as supporting brand elements further reinforces the “invasion of the underdog” tone of Boris.

Boris Branding & Packaging by Patrick Fleury.

The Forktales Podcast™: Interviews with restaurant industry leaders and visionaries

Restaurant and advertising industry headlines and thinking

Reviews of restaurant experiences from around the globe 

Reviews of our favorite design, business, & restaurant books

Our favorite typography and fonts

Inspiration in your inbox

Get the latest inspiration in your inbox every Monday morning, for FREE!

Delicious Bits in your Inbox!

Get the latest and greatest content delivered to your inbox for free!