Cito, a common name for small things, is a health-oriented grab n’ go establishment located in Mexico City. Aimed to battle oversized portions common in Mexican culture, Cito utilizes a monochromatic minimalist approach for their brand language that really lets the ingredients and menu items shine. Fun, geometric die cuts in the receipt, to-go box wraps, windowed packaging and the use of recycled materials all combine into a warm and beautifully welcoming brand.

Simple, like how healthy food should be. Cito Branding & Packaging by Estudio Yeye.