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14 Cannons Reaching Sail Branding & Packaging...

14 Cannons Reaching Sail Branding & Packaging by Longo Designs

14 Cannons is a unique brewery that not only brews their own craft beers but also serves as a platform to educate others to start their own brewing journey. Reaching Sail is their latest, limited-run release that takes the photoshop madness of the 90s and dials it to 11. A daring stand against the current trend of can design minimalism, this direction lets loose a tidal wave of bold typography, color blocking, and arguably metal imagery to distance itself from others with unfiltered visual mayhem.

Unapologetic. 14 Cannons Reaching Sail by Longo Designs.

Chia-Yu is a senior designer with an illustration problem he tries not to confront or talk about at Vigor, a restaurant & beverage branding & marketing agency. His love of strange design quirks, sci-fi creature designs, exotic foods, Asian whiskeys, and dry humor makes him equal parts weird and surprisingly adept at navigating client requests. He writes here occasionally to please his boss(es).



G&G on the Gram