Mocktail Club Beverage Branding & Packaging by Design Army

With the rise of live health monitoring, non-alcoholic drinks are on the up and up. Mocktail Club is capitalizing on this health-oriented trend with a modern art twist. The ethereal overlapping brand colors and the simple black sans serif typefaces create a light, airy aesthetic typically found in minimalist abstract paintings. This same direction sets their products apart from other similar products and visually groups them in the same family as their boozy counterparts.

Simple and vibrant. Mocktail Club by Design Army.

 

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