Some of the most surprising solutions are the simplest. Bolt Pizza is one of those, with a hidden lightning bolt between the two Z’s in its logotype. Being a fast-casual concept, the use of the lightning bolt makes perfect sense for the Bolt, speaking to their speed of service. Utilizing a bold palette of black and neon yellow, uncommon for a pizza concept, Bolt quickly positions itself as something unexpected and modern. I love how the lightning bolt is used as a pattern across other packaging touchpoints, and it especially makes a strong statement standing on its own on a branded pizza box. It’s clean, it’s clever, and it packs a punch. Simplicity at it’s punchiest.
Bolt Pizza Restaurant Branding by Alexandra Sasa.