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The Fish and Chips Shop Branding by Guud Studio

The Fish and Chips Shop Branding by Guud Studio

We absolutely love when brands have a strong personality they almost feel like an old friend! And this is the case for The Fish and Chips Shop, it feels like the funny, easy-going, and always ready for some fun kind of friend, the one you can always count on to have some chill and good time. It probably comes across that way because that was how this brand was born, with a group of hungry friends looking for something comforting and tasty to eat.

Fish and Chips is a classic not only in Europe but across the globe; it is a synonym of comfort, relaxed, and good times. That is why for Guud Studio it was key to make this brand transmit just that and that it would honor the classic dish but making it relatable to Barcelona’s funky and cheeky vibe. Using a textured bold serif font and pairing it with these frisky illustrations, Guud came up with this memorable, engaging, and simple brand that quite frankly has us craving some good Fish & Chips.

The Fish and Chips Shop Branding by Guud Studio


Maria is a designer, creative, and human currently working at Vigor where she creates amazing branding and marketing alongside her extraordinary team. After leaving her hometown Bogota, Colombia, she ventured herself to the humid lands of Atlanta, GA. Where she is growing professionally and personally. Being a type 4 on the enneagram she sees life and creativity as a way to catalyze the world's beauty and strives to create things that arouse emotions in people, or at least a giggle. In her free time, she loves being outside, creating collages, and indulging herself in art, design, and anything creative that enhances her romantic views of the world.

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