Apis Mercantile was born out of three driven and unique college friends that, from the beginning, were interested in growing things and started their first hive right there in a house in downtown Charleston, SC. Thanks to that, today we have what we know as Apis Mercantile, a full-spectrum hemp oil honey brand.
One thing has stayed the same through time, their passion for honey and beekeepers, that is why Obviouslee knew that whatever they created out fo this brand had to be heavily inspired by this. Using a beehive as their main visual element, they expanded the organic texture of the honey into color blots to support the visual identity of this brand.
Apis Mercantile Branding by Obviouslee Marketing