Translated from Continua Studio’s case study:
For the name of the project, we took inspiration from the astronomical phenomenon called analema, in which the moon is distinguished from changing position throughout the year, forming an infinity symbol.
From this idea in which life can have infinite possibilities, depending on the situation and the people you meet, we created Malena, a concept for a bar in the heart of Colonia Roma in Mexico City, that explores the idea that you will never live the same experience and you will always want to return to know what surprise destiny has in store.
The branding for this project is loaded with symbolisms and dualities that require the viewer to see more than once in detail the message we seek to convey: Malena is mystery and seduction.
Malena Bar Branding by Continua Studio.