The Anchovy Bar is the latest restaurant from the team behind James Beard Award-winning and Michelin-starred State Bird Provisions and The Progress in San Francisco. The Anchovy Bar opened in 2020 amidst the pandemic with outdoor dining and a retail space.
— Ray Studio
The visual system developed by Ray Studio is small but packs a punch, much like the little pungent fish that the bar is named after. Ray Studio juxtaposes chunky, unorthodox typography with soothing, soft aquatic tones, making for a compelling brand look. Sharp slices and rigid grids on some of the touchpoints contrast with the curvilinear shapes of the illustrations and type treatments, adding to this visual push and pull. My favorite part of this identity is the illustration of the anchovy. It appears flat and clean on printed, physical material and is remixed for the digital space, adding life to a simple, straightforward illustration.
The Anchovy Bar Branding by Ray Studio.