Bread Factory is a multi-purpose hall combining a bakery, a pastry shop, and a restaurant. Luminous Design Group took their old, more literal mark and abstracted it to create a more modern visual identity. The abstraction of the factory mark also paved the way for more abstraction in the brands’ illustrative style overall. Combined with Luminous Design Group’s penchant for frivolity and playfulness in their work, Bread Factory’s brand is an interesting juxtaposition between sharp shapes, modern design, and playful inventiveness.
Bread Factory Cafe Branding by Luminous Design Group.