We love when brands understand the great power of simplicity and minimalism, especially because doing it well is a challenge. Slab Town is one of those rare gems out there. Inspired by Slab City in the movie Into the Wild, this brand stands for a place of freedom, of things found, discovery, and reflection. For the logo, a simple bold san-serif typeface was used supported by an isometric rectangle that represents a literal slab. Slab Town’s brand identity feels retro, simple, mysterious, and inviting.
Slab Town Branding by low key Design.