Who doesn’t love a beautiful swirl of colors? It’s evocative. It’s mesmerizing. It taps the imagination and dares you to see patterns and shapes.
For Lolli & Pops, it’s a direct link to the creativity of their product and a representation of the base state of the product itself. What I mean by that is the swirls of color feel like swirling chocolate and all of its possibilities. It’s an absolutely fitting texture and pattern for a confectionary brand.
From this basis, designer Valerie Durak under the direction of Whitney Clark, orchestrate a beautiful brand identity across packaging, interiors, and various other touchpoints. The soft pastels and art nouveau color palettes tap a classic origination brought to contemporary times with bright, clean swaths of monotones and metallic accents. It’s a beautiful flowing design that draws in the eye and challenges the patron to imagine and indulge.
Designed by Valerie Durak
Art Direction and Strategy by Whitney Clark
Copy and Strategy by Gardie Ashforth and John Eric Oberbeck
Product Development in collaboration with Kendall Asmuth
Photography in collaboration with Marju Randmer-Nellis