MyGo is a new line of energy drinks, designed by Creative by Definition. Here’s what they have to say about the project:
Featuring circular lines, the consistent patterning of My Go creates a young and dynamic performance for this energy drink branding. The package design evokes a design-centric vision build on the idea of energy. The task was to design a package that describes energy and power in a straightforward and minimal visual composition. The simplicity of the package design creates a disruptive appearance in the energy drink market. The energy drink branding plays an important role in positioning this product amongst innovative, new energy drink options. The energy drink design uses funky fonts and bold popping colors that are highlighting the young spirit of the product.
MyGo Energy Drink by Creative by Definition.