This coffee packaging has “jolt of energy” written all over it. For me, the lighting bolt seemed a bit obvious to include and even reminded me of Gatorade. Slate agency balanced that reaction out by pairing a classic and contrasted black and white color palette with bold modern typography. The jolt bolt is the focal point in the packaging which creates a visual hierarchy. This evokes the energetic satisfaction a consumer anticipates with coffee products. This overall style falls in line with the bold minimalist trend we are seeing the past couple of years which has caught the attention of Millennials and Gen Z consumers. Because of this forward symbolism, this packaging would stand out in a line of competitors by simply being, well, simple.
Designed by: Slate Agency