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Life is not all sunshine and rainbows unless you’re drinking wine with your besties, amirite? Studio 31 branded this Brazilian company understanding that it was born from three friends who love wine. The idea was to bring a brand to women who get together to drink and have fun. They started with a soft neutral color palette, sneaking in tones of dusty pinks to compliment the contents of the wine within the clear bottle. The design elements include hand drawn illustrations of an abstract sun, monochromatic rainbow, and a continuous face line drawing that reflect both the playfulness and organic nature of spending time with friends. The sophisticated simplicity of these elements reminds us of how uncomplicated things should be when they are meaningful.

 

Designed by: Studio 31

Designer: Natalie Nodari

 

 

 

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