This snappy brand identity and packaging design is another installment in the reclamation of the Art Nouveau design movement. Curvy, organic typography mix with soft floral pastel colors to create a scrumptious look and feel.
Art Nouveau is a wonderfully perfect style alignment with the product itself. Snap Pies are completely plant-based. And that’s not the only element of profound connectivity and symbolism that make this brand so strong.
“Snap” is a colloquial term to the Yorkshire area that means “lunch.” It’s a reference to the types of tins, called “snap tins,” that miners would take underground to their “office.”
This is the root of great design and brand strategy: Meaning. And the work for Snap Pies is chock full of it. Oh, and I hear they’re pretty darn delicious as well.
Designed by ALLGOOD