Heaped is an instant coffee product that’s delivered via a”teabag” format. With sustainable and compostable materials, the brand puts forth a friendly personality. Friendly to look at and friendly to the earth.
The brand is spearheaded with a jovial thick typography that seems happy and upbeat. Warm colors create a visceral connection to the feeling of coffee: energetic, warming, and uplifting.
The design team at Lyon & Lyon in United kingdom chime in on their thinking:
With Sustainability, transparency and playfulness as its core values we created ‘Heaped’ a playful and bright coffee brand with heaps of personality, excuse the pun. Vivid colours, fun typography and recyclable packaging were just a few of the highlights we brought into the design to bring ‘Heaped’ to life.
Finally the team adds even more personality with a friendly character that seems like a heap of coffee. The whimsical illustration finishes off the vibe and sets the stage for expanding the visual language. As the design team stated in their submission: “Sometimes it’s the small things that can make a heap of difference”
Designed by Lyon & Lyon