Paul Bassett Coffee Branding by YNL

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This beautiful coffee brand is spearheaded by 2013 World Barista Champion, Paul Bassett. The goal of the brand was to create the perfect cup of coffee no matter what your favorite style may be. The design team looked at the process of crafting coffee from growth through pulling espresso to create a modern, vivid, and confident identity.

The result is a visualization of that process using simple geometric shapes and earthy colors that range from deep and rich to vibrant and bright, much like coffee’s flavor range.

On top of this geometric patterning is a simple, strong typography treatment that melds modern script with stoic compressed sans-serif.

The result is a beautiful, luxurious look that’s unique it its category.

Designed by YNL Design 

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