Waterman restaurant branding by Crown Creative

The newest edition to Belfast, Ireland’s Hill Street neighborhood is a fine dining experience focused on a no-frills, European culinary vision. Hill Street’s history is one marked by craftsman and makers where commerce was plentiful. In this neighborhood is a build that was named the “Waterman House” “to reflect the River Farset that once flowed perpendicular” to the main street. It was a waterway that allowed for produce and equipment to reach the area.

This history served as inspiration for the name and brand identity design. Rather than lean into the history with a prescriptive historic look, the creative team opted for a more contemporary expression of the building’s roots melded with the cuisine. 

Waterman’s brand identity is lead with a subtle, yet strong, typographic approach where the crossbars of the “A” letterforms are treated with a simple wave. This creates a metaphor for the current and flow of the namesake waterway.

From this typographic foundation, the brand flourishes with water-inspired colors like vibrant blue and a cloudy teal. Coupled with wave patterns and a contemporary type family, the visual language communicates the steadfastness of waterways and the elegance of fine dining.

Designed by Crown Creative

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