I always find Mucca Design’s work to be a wonderfully nostalgic, and refreshing visual experience. The work for Alpen Rose is one more installment in a book of work that’s solidly impressive.

Alpen Ros is a full-service fine dining restaurant located in Philadelphia, Pennsylvania. Her brand identity is like stepping back into time from the classic, watercolor flora illustrations to the use of ledgers and business forms from yesteryear. The restaurant’s identity looks like it was excavated from a time capsule and yet, it still holds strong. Great design tends to do that.

Notable elements include an index card box for presenting cocktails and beverages including cards with type written details and more watercolors.

Designed by Mucca


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