A dark black background gives a solid foundation upon which flourescent greens and bright whites can pop. With simple graphic elements mixed with simple typography, the designer’s at Robot Food have created a brand that’s fun and unique without being too over the top. The limited color palette gives hierarchy to the right places while letting subtlety be a driver for added features. For instance, subtle wall paper textures aren’t 100% in your face, but they’re there and they add the brand experience.
