The brand identity design for Torrefacto Coffee takes the idea of “branding” quite literally. The logo has been made into a branding iron that’s used to burn the mark into different materials giving a unique texture and color, while reinforcing the process and product of the company. “Torrefacto” a style of roasting beans. What better way to visually communicate “roasting” than with something that applies heat to a material? Designed by Fork.
Grits & Grids® is a curation and critique of the world’s most remarkable restaurant, beverage, and hospitality branding, advertising, and design projects. Read more about this project »
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