The elegance and free-flowing graphic treatments of this identity perfectly communications an upscale experience. The color palette is a simple, high contrast black and white, but Mind Design leverages this simplicity to push pops of gold in a smart, fresh way. The flowing graphic carries through the touch points to marry them to a common theme, but it’s done in a fresh way each time. Well done.
Thanks to BP&O for continually diving deeper into projects like this. Check out their coverage here.
Grits & Grids® is a curation and critique of the world’s most remarkable restaurant, beverage, and hospitality branding, advertising, and design projects. Read more about this project »
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