We’re loving the simplicity of Matt Lehman’s design work for Crema, a coffee roaster brand in Nashville, Tennessee. The predominantly black and white color palette serves as a strong foundation for pops of color like red and yellow. The simple, modern typography works well with geometric iconography, illustrations, and treatments. Overall the brand is confident without coming across arrogant. Craft focused without being cliché.
Designed by Matt Lehman Studio
Grits & Grids® is a curation and critique of the world’s most remarkable restaurant, beverage, and hospitality branding, advertising, and design projects. Read more about this project »
© Pavone Marketing Group, Inc. Grits and Grits is a registered trademark of Pavone Marketing Group, Inc. All work shared on this website is the copyright of their respective owners.
The Forktales Podcast™: Interviews with restaurant industry leaders and visionaries
Restaurant and advertising industry headlines and thinking
Reviews of restaurant experiences from around the globe
Reviews of our favorite design, business, & restaurant books
Our favorite typography and fonts
Get the latest inspiration in your inbox every Monday morning, for FREE!
"*" indicates required fields
Get the latest and greatest content delivered to your inbox for free!
"*" indicates required fields
