Motel Beer is a craft brewery located in Berlin that takes inspiration from old-timey travel ads and motels from around the world and projects them into simple but effective illustrations as secondary brand elements. By combining atmospheric illustrations with a beautiful condensed sans serif, Motel Beer’s branding not only expertly conveys the flavors but also moods unique to each style of beer. Like a laid back weekend vacation, Motel Beer’s branding is a welcome departure from the rest of the craft brewing industry.
Designed by Marie Stadelmann.
